Renting a car in 30 seconds? Hertz and Clear say they can


Hertz Global Holdings Inc. and New York-based Clear announced on Tuesday the debut of Hertz Fast Lane Powered by Clear, a service that uses biometrics to speed members through the rental car process.

The service is so fast, says the company, clients can get through the rental car exit gate and be on the road in 30 seconds or less.

Currently in operation only at Hartsfield-Jackson Atlanta International Airport (ATL), a rollout to a further 40-plus Hertz locations, including John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), and San Francisco International Airport (SFO), is scheduled for 2019. 

“Prior to the use of Clear, we have an exit gate process that takes two minutes on average,” said Jodi Allen, chief marketing officer at Hertz, in a phone interview. “As a result of putting Clear in place we’re able to get our customers out the exit gate in 30 seconds or less, which is a 75 percent improvement. On Monday mornings in Atlanta where there are surge customers, making sure we can get people out significantly faster makes everybody’s experience better.” 

The checkout system marks the first use of biometrics by a major rental car company, according to the release. Use of Hertz Fast Lane requires an active Clear account linked to a Hertz Gold Plus Rewards account. Participating members may choose a car at a Hertz location, then proceed directly to any exit gate. After the driver follows prompts at an automated kiosk, Clear confirms the driver’s face to their license and reservation before the gate lifts to allow exit.

‘Use it everywhere’

Hertz and Clear began the process of integrating biometric technology into the checkout experience last summer.

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